Shakye's blog

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Conventions: Product in Ad -  2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The rainbow of the sweets. The phrase 'Taste The Rainbow' Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  .Considered the housewife of the family. .Somewhat the 'weak' one. women were expected to be the homemaker who cared for the children . 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. They are seen as the opposite of what they were; more dominant and willing to stand up for themselves. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?...

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony, because Spider-Man has been the most successful character in the cinema industry. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

  Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks: 1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge . 2)  Write a definition of an  active  audience:  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it 3) Write a definition of the  hypodermic needle  theory:  A linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle .   4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper...

  1) What is the preferred reading of a media text? texts that are aimed at specific or niche audiences . 2) What is the oppositional reading of a media text? Alternative Media Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That they are reckless and they cause havoc everywhere they go. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? That teenagers are just doing this for their own safety and they might have to make sacrifices. Look at this McDonald's advert:

  1) What is a   conglomerate  in the media industries?  A corporation owning smaller companies, some unrelated. 2) What is a   subsidiary ? Another company owned by a much larger company. 3) What are the benefits for media companies of  vertical integration ? This system helps media conglomerates to maximise profits and ensure a return on investment by controlling the entire process. 4) What are the benefits for media companies of  horizontal integration ? allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue .  5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Pixar and  Disney Instagram and Facebook. Exxon and Mobil 6) What is  convergence  and what device has changed the relationship betwe...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Some attempt at applying denotation and connotation when analysing the unseen media product. EBI: Very short, brief responses which lack detail and depth for GCSE. You need to provide more specific examples and include more media terminology in the future. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 1 Q3: 2 Q4: 2 Q5: 3 Q6: 2 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I did well on question 5 as I got have the full marks. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. I suppose that I could've done better on question 6 as I wish I added a bit more detail. The...