OSP: Language and Representation Blog Tasks

 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.

Official Websites: Logos, Brandings GIFS, Still images, Links to other websites


2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Marcus Rashford's website and social media promote his personal brand by leveraging his authentic personal story and status as a celebrity athlete to drive social change and connect with a broad audience blending his identity as an elite athlete with a powerful persona as a genuine, relatable social activist.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Kim Kardashian's website and social media effectively promote her brand by leveraging her massive personal following, emphasizing product inclusivity, and using strategic content like user-generated testimonials and celebrity collaborations

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Marcus Rashford has created a strong personal brand that merges different genres – footballer, campaigner / activist, influencer, celebrity. His online presence emphasises his working class background and how hard his mum worked as a single parent.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Kim Kardashian heavily leverages her personal brand across her website and social media platforms to promote a variety of other media products and websites, primarily through native adverstising, behind the scenes content and cross-platform engagement.



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