Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? Youtube-2005 Twitter-2006 Instagram-2010 2) What is the definition of an influencer? a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI- English influencer with 16.8 million subscribers on Youtube, 12.9 Million followers on Instagram, 12.2 million on Tiktok, and 6.8 million on X (Twitter.) Brands- Prime, Lunchly, XIX Vodka. 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8 billion a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 5) What are the problems associated with being an influencer? Menta...