Magazines: Tatler CSP

 


1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?



2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
 They spent £843M on fashion for the past year. 96% of Tatler readers and 93% of consumers own designer fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

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