Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
 Actress
Hollywood Star

4) What is intertextuality?
the relationship between texts, especially literary ones.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
 narratives follow a three part structure. They begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when a new equilibrium is restored.
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

9) What representations of gender can you find in this advert?

Audrey Hepburn- Female
Driver(s)- Male 

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

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