Advretising and Marketing NHS

 


1) What is an advertising campaign? 
A strategy where you use communicative products to offer.

2) What is the objective of the NHS Represent campaign? 
To get people to donate their blood for those in need.

3) What does this advert want people to do once they've seen it (the 'call to action')? 
Donate their blood.

4) Why is the advert called 'Represent'? 
 To show ourselves who we are and what we do.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

 Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO's own Founder and CEO Kanya King MBE.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
 Makes the audience think on what they they should do.

7) How does the advert match the key conventions of a typical urban music video?
 Camera shots that focus on the main artist.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
Diverse race
All are adults
Both genders
Middle class





9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes? 
One thing that people would be concerned about is that 3% of  blood donators were black, or of difference race.



10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

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