Shakye's blog

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony, because Spider-Man has been the most successful character in the cinema industry. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

  Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks: 1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge . 2)  Write a definition of an  active  audience:  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it 3) Write a definition of the  hypodermic needle  theory:  A linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle .   4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper...

  1) What is the preferred reading of a media text? texts that are aimed at specific or niche audiences . 2) What is the oppositional reading of a media text? Alternative Media Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That they are reckless and they cause havoc everywhere they go. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? That teenagers are just doing this for their own safety and they might have to make sacrifices. Look at this McDonald's advert: