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His Dark Materials: Audience and Industries blog tasks

  1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups.  You can  revise Pyschographics here . 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Personal Relationships:  Diversion (Escapism):  Entertainment/Escapism: The episode features a captivating plot that keeps audiences engaged, providing a diversion from their daily lives and offering a sense of escapism.   Social Interaction: The show's popularity and discussion across social media and online forums allow viewers to connect, share their thoughts, and engage in discussions about the episode.   Personal Identity/Identification: The characters in His Dark Materials are relatable, especially Lyra and Will, who face simil...

HDM

  1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  Mise-en-scene: Narrative and genre:  You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? By   employing many standard conventions, including magical creatures, alternate universes, and epic storylines with themes of power and identity . 3)  Applying Propp's character theory, what  character roles  do some of the main characters in His Dark Materials fit into?  Hero: Lyra is the protagon...

Audience and Industry: blog tasks

  1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? Children and teenagers to adults . 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Personal Relationships: Diversion (Escapism): Surveillance (Information / Facts): 3) What additional Uses and Gratifications would this episode provide to a  modern  2020s audience? 4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child? 5) What kind of online fan culture does Doctor Who have? Give examples. Vibrant and multifaceted, featuring everything from fan fiction and fan-produced media to dedicated online communities and conventions Industries 1)  What was the television industry like in 1963? How many c...

Advertising assessment learner response

   Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  Score: 7/32 Grade- 2 WWW: Some attempt  at responding tall Qs in this assessment, which demonstrate general understanding of the CSP in this assessment. 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 1 Q3: 0 Q4: 4 3)  Look specifical  at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your  answer.  Historical Contexts: Women taking the roles of male jobs. Cultural Contexts: this was expected to reinforce feminine beauty. Social Contexts: Society has changed throughout the years as women are less likely to be the working type as they are able to do things for themselves more.

Heat magazine

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? 4) Look at   page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  Media language 1) How are the cover lines written to make the audience want to buy the magazine? The cover line is in  big white, serif letters, making it visible for the reader to see when purchasing the magazine. 2) What are the connotations of the  Heat  colour scheme on this particular front cover? It has rather colourful neon colours (Mostly pink, resembling the colour of femininity). 3)  How are images u...

Galaxy Advert CSP

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   Actress Hollywood Star 4) What is intertextuality? the relationship between texts, especially literary ones. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?   narratives follow a three part structure . They begin with equilibr...

Advretising and Marketing NHS

  1) What is an advertising campaign?  A strategy where you use communicative products to offer. 2) What is the objective of the NHS Represent campaign?  To get people to donate their blood for those in need. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Donate their blood. 4) Why is the advert called 'Represent'?   To show ourselves who we are and what we do. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately .  Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO's own Founder and CEO Kanya King MBE. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?  Makes the audience think on what they they should do. 7) How does the adv...