Posts

OSP: Language and Representation Blog Tasks

 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Official Websites: Logos, Brandings GIFS, Still images, Links to other websites 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Marcus Rashford's website and social media promote his personal brand by   leveraging his authentic personal story and status as a celebrity athlete to drive social change and connect with a broad audience  blending his identity as an elite athlete with a powerful persona as a genuine, relatable  social activist. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  Kim Kard...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? Youtube-2005 Twitter-2006 Instagram-2010 2) What is the definition of an influencer? a person who has become well known through regular social media posts and is able to promote a product or service by recommending  or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI- English influencer with 16.8 million subscribers on Youtube, 12.9 Million followers on Instagram, 12.2 million on Tiktok, and 6.8 million on X (Twitter.) Brands- Prime, Lunchly, XIX Vodka. 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8 billion a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.  5) What are the problems associated with being an influencer? Menta...

Preliminary exercise feedback and learner response

1. WWW:   Attempted to write a statement of intent about the preliminary exercise   Next steps: 1. Complete coursework to a high standard 2. Meet deadlines by being organised and proactive – take your photos and plan your production 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  WWW: 1. I have attempted to make a statement of intent about the preliminary exercise given 2. Partially planned  Next steps: 1. I must complete the coursework to high standards 2. Need to meet the deadlines by being more organised and proactive by talking photos and planning. 3) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List  three  things you have learned or will do differently as a result of this exercise. You m...

TV industry contexts: blog tasks

  1) What is the BBC's mission statement? ''inform, educate, and entertain " 2) How is the BBC funded? Primarily funded through the television license fee paid by UK households 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). Ensuring its content is impartial, high-quality, and distinctive, while also being accessible to all audiences 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. Ofcom 5) How is TV and Radio regulated by Ofcom?  licensing services, setting content standards, and enforcing rules through its Broadcasting Code . 6) How do Doctor Who and His Dark Materials help the BBC to meet the  BBC's remit to inform, educate and entertain ? Answer this question in at least 150 words. Both Doctor Who and His Dark Materials contribute to the BBC's remit b y  offering a blend of entertainment, education, and cultural explorat...

Radio 1 Launch CSP: blog tasks

  1) What radio stations were offered by the BBC before 1967? BBC Light BBC Third 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC 1,2, 3 and 4 3) What was pirate radio and why was it popular?   radio stations that broadcast without a valid license, often operating from offshore ships or land-based locations 4) Why did pirate radio stop broadcasting in 1967? Broadcasting offences. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? adopted a similar style and recruited many of the pirate radio DJs . 6) What was 'needle time' and why was it a problem for BBC Radio? 5 hours of music on BBC Radio 7) How did BBC Radio 1 offer different content to previous BBC radio stations? Focused on popular music and a younger audience. 8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC? Tony Blackburn 9) Listen to excerpts f...

His Dark Materials: Audience and Industries blog tasks

  1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups.  You can  revise Pyschographics here . 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Personal Relationships:  Diversion (Escapism):  Entertainment/Escapism: The episode features a captivating plot that keeps audiences engaged, providing a diversion from their daily lives and offering a sense of escapism.   Social Interaction: The show's popularity and discussion across social media and online forums allow viewers to connect, share their thoughts, and engage in discussions about the episode.   Personal Identity/Identification: The characters in His Dark Materials are relatable, especially Lyra and Will, who face simil...

HDM

  1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  Mise-en-scene: Narrative and genre:  You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? By   employing many standard conventions, including magical creatures, alternate universes, and epic storylines with themes of power and identity . 3)  Applying Propp's character theory, what  character roles  do some of the main characters in His Dark Materials fit into?  Hero: Lyra is the protagon...