Shakye's blog

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? 4) Look at   page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  Media language 1) How are the cover lines written to make the audience want to buy the magazine? The cover line is in  big white, serif letters, making it visible for the reader to see when purchasing the magazine. 2) What are the connotations of the  Heat  colour scheme on this particular front cover? It has rather colourful neon colours (Mostly pink, resembling the colour of femininity). 3)  How are images u...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   Actress Hollywood Star 4) What is intertextuality? the relationship between texts, especially literary ones. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?   narratives follow a three part structure . They begin with equilibr...

  1) What is an advertising campaign?  A strategy where you use communicative products to offer. 2) What is the objective of the NHS Represent campaign?  To get people to donate their blood for those in need. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Donate their blood. 4) Why is the advert called 'Represent'?   To show ourselves who we are and what we do. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately .  Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO's own Founder and CEO Kanya King MBE. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?  Makes the audience think on what they they should do. 7) How does the adv...

  1) Look at the Tatler Media Pack.  Go to  page 2 : how does the editor introduce the magazine? 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend?  They spent £843M on fashion for the past year. 96% of Tatler readers and 93% of consumers own designer fashion. 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler?

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Shakye, some knowledge of the film CSPs such as recalling the income for Black Widow 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:1 Q2:0 Q3:0 Q4:1 Q5:2 Q6:5 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here.: Q3: I needed to revise Stuart Hall's revision theory,  where he looked at the relationship between the text and the audience .He suggested that meaning is fluid and open to interpretation depending on the context. 3) Look specifically at  question 3  - did you succ...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Conventions: Product in Ad -  2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The rainbow of the sweets. The phrase 'Taste The Rainbow' Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience